Back to school caravan set May 22-26

BAGUIO CITY –The Department of Trade and Industry (DTI) Baguio-Benguet provincial office, and the Baguio City government through the Local Price Monitoring Council shall hold a 5-day Diskwento Caravan Balik Eskwela edition on May 22-26, 2017, at the Baguio Convention Center.

The focus of the caravan will be the discounted sale on school supplies and back to school essentials in time for the scheduled opening of classes in the public schools on June 5, 2017.

Freda M. Gawisan, DTI Baguio-Benguet provincial director, said the agency is one with the local government in assuring that consumer welfare is upheld while businesses are safeguarded to ensure a continuous supply of quality goods and services at reasonable prices for the public.

The Diskwento Caravan is supported by the SM Department Store and its suppliers and distributors for the public to have easy access to affordable and quality back-to-school products.

Gawisan explained the caravan is part of the efforts of government agencies and the city government in championing the cause of the labour sector and advocate for the provision of non-wage benefits and work together with the business sector to offer the best value for consumers through the availability of quality products at reasonable prices.

She underscored that businesses are aware and responsive to con sumer concerns and issues and since its incep tion, the Dis kwento Caravan has slowly penetrated the market as a byword among consumers, particularly those who have benefitted or are benefitting from the low prices of basic and prime commodities as well as among the businesses that took the program as an opportunity to exercise their corporate social responsibility.

SM Department Store, together with the local government of Baguio, agreed to consolidate suppliers and distributors of school supplies and related or allied products,

According to her, the Diskwento Caravan over the years aimed not only aim at marketing and moving products at discounted prices but also informing the public on sound and timely advocacies which affect the marketing and sales strategies of producers and retailers and the buying and consuming patterns of the consumers.

Gawisan pointed out as in the past runs, the program encourages businesses to directly grant consumer access to reasonably-priced goods and commodities and consumers who readily purchased goods and merchandise at reasonable prices are more than willing to patronize business establishments that comply with suggested retail prices and offer concessions to their patrons, and said establishments, in turn, gain not only additional consumers but are perceived in their communities as socially responsible partners to development.

Through the program, she claimed manufacturers, distributors, and selected retailers are brought together to sell discounted prices of commodities to consumers for a limited period of time. /By Dexter A. See


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