BAGUIO CITY – Consumers can look forward to some discount with over 100 distributors of basic, prime and household products set to l participate in this year’s “Diskwento Caravan” at the Baguio Convention Center on November 20 to 22.
Dubbed as “Sari-Sari Store Bonanza, Super Mama Mia”, the Diskwento Caravan will offer consumers quality groceries and household products at discounted prices. At the same time, it fosters public private partnership and advocates consumer education, entrepreneurship and consumer welfare awareness.
Now on its fifth year, this is partnership among the Department of Trade and Industry(DTI), City Government of Baguio, Tiongsan Supermarket and other private partners.
Carla Elena Noble of DTI Baguio – Benguet Consumer Protection Division, in a kapihan media forum launching the activity, disclosed that the Diskwento Caravan program encourages businesses to directly grant consumers access to reasonably-priced goods and commodities and promote to consumers to patronize business establishment that comply with Suggested Retail Prices and offer concessions to their patrons.
Through Diskwento Caravan, participating establishments will not only gain additional customers but are also perceived in their communities as socially responsible partners to development, Noble stressed.
In lieu of the usual October Consumer Welfare Month schedule, this year’s Diskwento Caravan will be a post-typhoon Lando and a pre-Christmas treat, she added.
Jasper Lao Golangco, vice president for Tiongsan Harrison Road- Baguio and La Trinidad branches, said that the company’s 5-year partnership with DTI and the City government of Baguio, is their way to give back to their customers and the consuming public.
Golangco also recognized the continuing support of their partner distributors and retailers for the successful staging of this annual Diskwento Caravan where they earned an average gross sale of P24 million in the past four years.
Other panelists were City Councilor Elaine Sembrano, BDO Merchant Officer Vincent Ocon, Unilever Philippines Customer Development Executive Bob Agpoon, Nestle Phils General Trade manager Rebelle Casem and Kenneth So of Granville./JDP/CCD and Shaura Cuyan – PIA CAR
