BANAUE, Ifugao- – Twenty three micro, small medium enterprises (MSMEs) in the province participated in a two-day visual merchandising workshop seminar to learn techniques in product display and proper product promotion.
The participants were lectured on the basic rules and techniques on product display to draw the attention of costumers and more importantly for better promotion of a product in the market.
Resource speaker Rey L.P. Soliven of SolivenR Designs, stressed that “visual merchandising is more than just filling the space. “It is all about arranging merchandise in a way that generates sales. It is the art of presentation which puts merchandise in focus, directing desire and finally augmenting the selling process. ”
Once inside a store, a shopper will look around to see what other items catch the eye. Colors, scents and sounds, product design and arrangement can all attract a shopper’s experience, he explained.
Judy G. Bunnol of Department of Industry-Ifugao, expressed hope that that with knowledge and experience the participants learned from the training , the participating firms would be able to attract more people to their shops, and apply their learnings as they prepare for their participation in the Impakabsat Trade Fair at the Festival Mall in Alabang, Muntinlupa on November 6-15, 2015.
The workshop is part of efforts of the DTI to boost the entrepreneurial capacities and competitiveness and widen the market opportunities of MSMEs and their products. (JDP/MBL, PIA CAR, Ifugao)