VOL. XVII  NO.11 December 28 to January 3 , 2013

Public officials, beware!  Nowadays, it’s so easy to be  whacked endlessly for some misconduct or mistake by the so-called “netizens” or those who are hooked to the internet. They  have their own domain or platform, or media facility  to  express their views fearlessly. Or mercilessly.

This is the latest innovation in the communications world   that will revolutionalize even the traditional press. Everyone is now a “journalist”, a blogger  in his own right, publishing and maintaining  his own private medium in Facebook or Twitter or somewhere in the cyberspace  and expressing his own mind in unlimited ways — bounded  only by one’s  taste or discretion. Or lack of it.

The  ” coming of age” of this new weapon in the hands of citizens was made manifest in the latest controversies on  the pork barrel,  PDAF, the Yolanda handling and  this week the  incident involving the Makati mayor in Dasmarinas Village. Elsewhere in the world, the so-called “arab spring” civilian uprisings that toppled governments in the Middle East  were triggered by social media .

In an instant, private messages and video clips become viral and events or incidents are now scrutinized and commented no longer as the exclusive prerogative and domain of journalists and commentators but by all and sundry. Everyone has the chance to interpret and comment.  This used to be the exclusive preserve of professional journalists and mediamen only.

With this potent weapon, we can only imagine its reach and power. And the numbers.   It  can advocate for reforms and  change, cajole, lambast and even crucify unfortunate targets or make instant public  villains of the “bad guys” . It acquits and even convicts swiftly. It can even threaten to destroy political ambitions and in the same vein  also build up new heroes  overnight.

Take the case of DILG Secretary Mar Roxas who got bashed — rightly or wrongly — for his perceived mishandling of the Tacloban incident. Then the latest about   the case of Makati Mayor Junjun Binay in his alleged tiff with subdivision security guards that left the presidential ambitions of his father, Vice President Jojo Binay somewhat suffering in its wake. Or the case of Davao City Mayor Rody Duterte who suddenly became the anti-thesis of others with his previous good  deeds  juxtaposed with  those who had earned the netizens ire of late.  I have no doubt that  Mayor Rody detests this role with great discomfort. He even expressed indignation over the growing public sentiment  for him to consider  seeking  the presidency.  But what of that? This is the spontaneous verdict of the social media crowd sitting in judgment.

We will see more of these in the days ahead. But gone are the days when only professional mediamen exercised that  prerogative. Each individual now is being  heard and  insists on being heard.   As a matter of fact, traditonal media, meaning the print and electronics media, must relate and link up with the fast-clipped pace and focus of social media if they want to remain  in business, if it wants to remain as the fountainhead and principal purveyors of information and views and opinions. To survive, orthodox media must provide depth and context to breaking events and see to it that raw data that social media posit  stand the test of accuracy and reality.They cannot compete with real time postings and comments.  A flick of a finger transmits one’s  thoughts to the world without borders.

Failing in keeping pace with  this,  newspapers especially,   will become irrelevant and left by the wayside.

The biggest problem though with this new kind of public “reportage” is quite obvious. Mostly  lacking in initial  verification and depth at the outset,  the tentative output of social media will be more characterized as “journalism in a hurry” where perception  initially rules the day. Then of course, there are those who prefer to remain anonymous and therefore non-accountable.  It is in this light that we must make a call for all netizens  to  also exercise restraint and due diligence. This can only be done  by themselves — no one else.For if they can put  some pressure on those publicly accountable, then so much should there be public pressure  on those  who  breach normal borders of decency and propriety.

But wait.  Pope Francis has something to say on being judgmental of others. When asked for his comments and guidance on gays  and homosexuals which the conservative guardians of morals have consistently viewed with disdain, his answer simply was: “WHO AM I TO JUDGE?”.

CHRISTMAS GREETINGS TO ALL!/ADVOCACY MINDANoW FOUNDATION, INC. (AMFI)/Follow us at Twitter: AMFI_Mindanow/ Email us: info@advocacymindanow.org/

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