Policies on the use of the Panagbenga logo made known
Vol. XVIII No. 7 (Nov. 22-28, 2014)
BAGUIO CITY – The Baguio Flower Festival Foundation, Incorporated (BFFFI) has set policies and guidelines on the use of the Panagbenga logo.
Said Panagbenga logo may not be used by any individual or entity without the written approval of the foundation. They should first submit a letter of intent no later than 30 days before the date of intended use addressed to the BFFFI through the Executive Committee stating their purpose.
Attached to the letter are the following documents: description where logo is to be used, a certificate of accreditation from the BFFFI for the purpose of a community-led event.
For merchandising activities, a letter of intent; project proposal; permits and licenses like business permit, Security and Exchange commission documents of the corporation, sole proprietorship/partnership; and projected financial statement of the project.
The right to use the Panagbenga logo is non-transferable and can only be used by the applicant.
The Panagbenga logo may be used but may not be altered in any manner without the approval of the BFFFI.
A Royalty Fee will be paid no later than 30 days before the use of the Panagbenga logo.
For Class A which is for a large-scale, publicly listed and private corporation like department stores, supermarkets, TV, radio or cable networks and for major franchise such as five star hotels and restaurants, telecommunications, food and beverage companies, retail and fashion outlets, a 5% of gross amount of total merchandise or goods for sale, whichever is higher will be paid if the logo will be used for commercial or sale of merchandise purposes.
However, if the logo will be used for advertisements, promotion and media coverage, an upfront fee of P5,000 will be paid.
For Class B which is for local retail stores, outlets or branches, publishers, three star hotels and restaurants and gasoline stations, the royalty fee for the commercial use of the logo will be 3% of the gross amount of total merchandise or goods for sale, and an upfront fee of P3,000 for advertisements and promotions, and media coverage purposes.
For Class C which is for city government unit, public market distribution channels, medium scale retail outlets, motels, inns, travel and tours professional photography and local bookstore, 2% of the gross amount of total merchandise or goods for sale will be paid for commercial use of the logo and an upfront fee of P2,000 for advertisement and promotions purposes.
For Class D which is for community grocers, satellite markets, professional, religious and non government organizations and non-profit clubs, a royalty fee of 1% of the gross amount of total merchandise for commercial purposes. An upfront fee of P500 will be paid for the use of the logo for advertisements and promotions.
Failure to comply with any of the rules and regulations set forth may subject the applicant to revocation of the approval on the use of the logo, a penalty which the amount will be determined by the executive committee of the foundation, and banning the proponent in joining any panagbenga event or filing of appropriate charges as the foundation deems fit./Jho Arranz